The M.B.A. in Marketing & Sales programme builds managers who master the marketing and sales process. The programme is designed for mastering all operational and behavioural fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are given importance to. Finally, the implementation of different sales and marketing tools are studied through the programme. In addition, students will enhance their knowledge and skills to address modern marketing challenges, develop successful marketing and sales strategies and plans, gain “hands-on” sales experience, master marketing and sales tools and techniques, and develop networking opportunities in the international market.
- To enable the advanced study of organisations, their management and the changing external context in which they operate.
- To equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
- To develop the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
- To enhance a lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.
- MGT510: Managerial Accounting (7.5 ECTS): This module examines the principles, techniques, and uses of accounting in the planning and control of business organisations from a management perspective. Identified are the budgetary process and related performance evaluation techniques, cost-volume-profit relationship, product costing methods, Just-In-Time (JIT) manufacturing, and Activity Based Costing (ABC). Related theory and application will also be reviewed.
- MGT520: Managing Business Strategy (7.5 ECTS): This module includes a study of strategic planning including mission statement development, analysis of the external environment and internal organisational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphasis are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decision-making in the solution of business problems.
- MGT530: Human Capital Management (HRM) (7.5 ECTS): This module prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviours.
- MGT540: Marketing Management (7.5 ECTS): Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customers in a dynamic environment. This module provides an overview of marketing processes and marketing principle and provides students with the opportunity to apply the key concepts to practical business situations.
- MGT550: Managing Operations (7.5 ECTS): Management of Productions / Operations – Introduces production and operations management, the business function responsible for creating goods and services. In recent years, the scope of production management has broadened considerably. Production concepts and techniques are now being applied not only to manufacturing concerns but to a wide range of service industries. These include health care, food service, recreation, banking, hotel management, retail sales, education, transportation, and government. This course examines the design and control of systems needed for the efficient use of materials, human resources, and equipment. It also discusses the allocation of financial resources, facilities, and information in the development of competitive products and services.
- MGT560 – Leading Organisation (7.5 ECTS): This module offers an opportunity for senior-level managers to acquire expert insights, explore leadership and people management concepts, and examine actionable strategies for building the kind of leadership and people manager to enable employees to deliver their optimum performance. This module also aims to provide students with the ideas, frameworks, and tools required in creating an environment and culture in which individuals feel compelled to innovate and contribute to a transforming work environment. This module covers both the role of the effective leader and the impactive manager. The roles are different but connected and clarifying the differing approaches and capabilities in the two roles helps effectiveness and impact in both.
- MGT570: Financial Management (7.5 ECTS): This module is specifically designed for individuals involved in Financial Planning, Accounting Records, Financial Monitoring, and Internal Control System. This module will ensure that the students prove to be an invaluable to their respective organisations, possessing important skills in the four areas mentioned above. The module will help them to manage multiple financial management responsibilities more effectively and efficiently.
- MGT580: Project Management (7.5 ECTS): This hands-on module provides students with the fundamentals associated with project management. Students take a case study through the essentials of a four-phase project planning process, learn about the unique challenges at each stage and see how a project manager’s mastery of essential knowledge increases the likelihood of project success. Advanced concepts in project management are introduced and include multi-project management, estimating and budget development, the Theory of Constraint Planning and Earned Value theories, communications planning, project control, earned value and integration management, risk management, time management, negotiation and conflict management, contracting and procurement planning.
ACTION RESEARCH PAPER
This requirement of the M.B.A. programme will enable students to prepare research papers that apply managerial concepts and research techniques to a significant organisational issue or problem, within the context of his/her chosen specialisation area. After completing the action research students should be able to:
- Select, evaluate and apply critical management thinking to an organisational issue or problem.
- Critically evaluate the techniques and processes used to investigate an important organisational issue or problem.
- Synthesise information to arrive at a coherent conclusion.
- Critically evaluate the implications for the recommendations presented.
- Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the Action Research Paper.
The grading system is defined as follows:
|Higher Distinction||90- 100%|
|Unsatisfactory||49% and below|
The European International University (EIU) – Paris, is a private higher education establishment authorised by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.
To request for a hard copy award, please contact: [email protected]