Course Curriculum
| BUS110: BUSINESS COMMUNICATION | |||
| BUS110: Business Communication – Description | 00:00:00 | ||
| BUS110: Business Communication – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications : BUS110 Assignment | 4 weeks, 2 days | ||
| MGT120: MANAGING BUSINESS | |||
| MGT120: Managing Business – Description | 00:00:00 | ||
| MGT120: Managing Business – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications : MGT120 Assessment | 4 weeks, 2 days | ||
| ACC130: ACCOUNTING PRINCIPLES I | |||
| ACC130: Accounting Principles I – Description | 00:00:00 | ||
| ACC130: Accounting Principles I – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: ACC130 Assessment | 4 weeks, 2 days | ||
| BUS140: E-COMMERCE | |||
| BUS140: E-Commerce – Description | 00:00:00 | ||
| BUS140: E-Commerce – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: BUS140 Assessment | 4 weeks, 2 days | ||
| ECO150: PRINCIPLES OF ECONOMICS | |||
| ECO150: Principles of Economics – Description | 00:00:00 | ||
| ECO150: Principles of Economics – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: ECO150 Assessment | 4 weeks, 2 days | ||
| FIN160: PRINCIPLES OF FINANCE | |||
| FIN160: Principles of Finance – Description | 00:00:00 | ||
| FIN160: Principles of Finance – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: FIN160 Assessment | 4 weeks, 2 days | ||
| MKT170: PRINCIPLES OF MARKETING | |||
| MKT170: Principles of Marketing – Description | 00:00:00 | ||
| MKT170: Principles of Marketing – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: MKT170 | 4 weeks, 2 days | ||
| HRM180: HUMAN RESOURCE MANAGEMENT | |||
| HRM180: Human Resource Management – Description | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: HRM180 Assessment | 4 weeks, 2 days | ||
| ACT210: ACCOUNTING PRINCIPLES II | |||
| ACT210: Accounting Principles II – Description | 00:00:00 | ||
| ACT210: Accounting Principles II – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: ACT210 Assessment | 4 weeks, 2 days | ||
| MGT220: OPERATIONS MANAGEMENT | |||
| MGT220: Operations Management – Description | 00:00:00 | ||
| MGT220: Operations Management – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: MGT220 Assessment | 4 weeks, 2 days | ||
| BUS230: ENTREPRENEURSHIP | |||
| BUS230: Entrepreneurship – Description | 00:00:00 | ||
| BUS230: Entrepreneurship – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: BUS230 Assessment | 4 weeks, 2 days | ||
| BUS240: SUSTAINABLE BUSINESS PRACTICES | |||
| BUS240: Sustainable Business Practices – Description | 00:00:00 | ||
| BUS240: Sustainable Business Practices – Reading Material 1 | 00:00:00 | ||
| BUS240: Sustainable Business Practices – Reading Material 2 | 00:00:00 | ||
| BUS240: Sustainable Business Practices – Reading Material 3 | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: BUS240 Assessment | 4 weeks, 2 days | ||
| FIN250: FINANCIAL REPORTING | |||
| FIN250: Financial Reporting – Description | 00:00:00 | ||
| FIN250: Financial Reporting – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: FIN250 Assessment | 4 weeks, 2 days | ||
| MGT260: LOGISTICS & SUPPLY CHAIN MANAGEMENT | |||
| MGT260: Logistics & Supply Chain Management – Description | 00:00:00 | ||
| MGT260: Logistics & Supply Chain Management – Reading Material | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: MGT260 Assessment | 00:00:00 | ||
| MKT270: CROSS-CULTURAL MARKETING | |||
| MKT270: Cross-Cultural Marketing – Description | 00:00:00 | ||
| MKT270: Cross-Cultural Marketing – Reading Material 1 | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: MKT270 Assessment | 4 weeks, 2 days | ||
| MGT280: BUSINESS INFORMATION MANAGEMENT | |||
| MGT280: Business Information Management – Description | 00:00:00 | ||
| MGT280: Business Information Management – Reading Material 1 | 00:00:00 | ||
| MGT280: Business Information Management – Reading Material 2 | 00:00:00 | ||
| B.B.A. in Integrated Marketing Communications: MGT280 Assessment | 4 weeks, 2 days | ||
| MKT310: MARKETING IMAGE BRANDING AND RECOGNITION | |||
| MKT310: MARKETING IMAGE BRANDING AND RECOGNITION : Description | 00:00:00 | ||
| MKT310: MARKETING IMAGE BRANDING AND RECOGNITION : Reading Material | 00:00:00 | ||
| MKT310: MARKETING IMAGE BRANDING AND RECOGNITION : Assessment | 00:00:00 | ||
| MKT320: SOCIAL MEDIA MARKETING | |||
| MKT320: SOCIAL MEDIA MARKETING : Description | 00:00:00 | ||
| MKT320: SOCIAL MEDIA MARKETING : Reading Material | 00:00:00 | ||
| MKT320: SOCIAL MEDIA MARKETING : Assessment | 00:00:00 | ||
| MKT330: INTEGRATED MARKETING COMMUNICATION | |||
| MKT330: INTEGRATED MARKETING COMMUNICATION : Description | 00:00:00 | ||
| MKT330: INTEGRATED MARKETING COMMUNICATION : Reading Material | 00:00:00 | ||
| MKT330: INTEGRATED MARKETING COMMUNICATION : Assessment | 00:00:00 | ||
| MKT340: DIGITAL MARKETING | |||
| MKT340: DIGITAL MARKETING : Description | 00:00:00 | ||
| MKT340: DIGITAL MARKETING : Reading Material | 00:00:00 | ||
| MKT340: DIGITAL MARKETING : Assessment | 00:00:00 | ||
| MKT350: CONSUMER BEHAVIOR | |||
| MKT350: CONSUMER BEHAVIOR : Description | 00:00:00 | ||
| MKT350: CONSUMER BEHAVIOR : Reading Material | 00:00:00 | ||
| MKT350: CONSUMER BEHAVIOR : Assessment | 00:00:00 | ||
| MKT360: SALES MANAGEMENT | |||
| MKT360: SALES MANAGEMENT : Description | 00:00:00 | ||
| MKT360: SALES MANAGEMENT : Reading Material | 00:00:00 | ||
| MKT360: SALES MANAGEMENT : Assessment | 00:00:00 | ||
| MKT370: MARKETING RESEARCH AND ANALYSIS | |||
| MKT370: MARKETING RESEARCH AND ANALYSIS : Description | 00:00:00 | ||
| MKT370: MARKETING RESEARCH AND ANALYSIS : Reading Material | 00:00:00 | ||
| MKT370: MARKETING RESEARCH AND ANALYSIS : Assessment | 00:00:00 | ||
| MKT380: CAPSTONE PROJECT | |||
| MKT380: CAPSTONE PROJECT : Description | 00:00:00 | ||
| MKT380: CAPSTONE PROJECT : Reading Material 1 | 00:00:00 | ||
| MKT380: CAPSTONE PROJECT : Reading Material 2 | 00:00:00 | ||
| MKT380: CAPSTONE PROJECT : Reading Material 3 | 00:00:00 | ||
| MKT380: CAPSTONE PROJECT : Assessment | 00:00:00 | ||
61 STUDENTS ENROLLED
