Course Curriculum
| Introduction to Marketing Management | |||
| Introduction to Marketing Management : Overview Details | 00:02:00 | ||
| Introduction to Marketing Management : Learning Material Details | 12 months | ||
| Introduction to Marketing Management : Quiz | 00:30:00 | ||
| Introduction to Marketing Management : Summary Details | 00:02:00 | ||
| Market Research | |||
| Market Research : Overview Details | 00:02:00 | ||
| Market Research : Learning Material Details | 12 months | ||
| Market Research : Quiz | 00:30:00 | ||
| Market Research : Summary Details | 00:02:00 | ||
| The Marketing Mix | |||
| The Marketing Mix : Overview Details | 00:02:00 | ||
| The Marketing Mix : Learning Material Details | 12 months | ||
| The Marketing Mix : Summary Details | 00:02:00 | ||
| The Marketing Mix : Quiz | 00:30:00 | ||
| Product Quotes | |||
| Product Quotes : Overview Details | 00:02:00 | ||
| Product Quotes : Learning Material Details | 12 months | ||
| Product Quotes : Quiz | 00:30:00 | ||
| Product Quotes : Summary Details | FREE | 00:02:00 | |
| New Product Development | |||
| New Product Development : Overview Details | 00:03:00 | ||
| New Product Development : Learning Material Details | 12 months | ||
| New Product Development : Quiz | 00:30:00 | ||
| New Product Development : Summary Details | 00:03:00 | ||
| Test Marketing | |||
| Test Marketing : Overview Details | 00:03:00 | ||
| Test Marketing : Learning Material Details | 12 months | ||
| Details | 00:00 | ||
| Test Marketing : Summary Details | 00:03:00 | ||
| Product Life Cycle I | |||
| Product Life Cycle I : Overview Details | 00:03:00 | ||
| Product Life Cycle I : Learning Material Details | 12 months | ||
| Product Life Cycle I : Quiz | 00:30:00 | ||
| Product Life Cycle I : Summary Details | 00:03:00 | ||
| Product Life Cycle II : Strategies | |||
| Product Life Cycle II : Strategies : Overview Details | 00:03:00 | ||
| Product Life Cycle II : Strategies : Learning Material Details | 12 months | ||
| Product Life Cycle II : Strategies : Quiz | 00:30:00 | ||
| Product Life Cycle II : Strategies : Summary Details | 00:03:00 | ||
| Boston Matrix Portfolio Planning | |||
| Boston Matrix Portfolio Planning : Overview Details | 00:03:00 | ||
| Boston Matrix Portfolio Planning : Learning Material Details | 12 months | ||
| Boston Matrix Portfolio Planning : Quiz | 00:30:00 | ||
| Boston Matrix Portfolio Planning : Summary Details | 00:03:00 | ||
| Product Review | |||
| Product Review : Overview Details | 00:03:00 | ||
| Product Review : Learning Material Details | 12 months | ||
| Product Review : Quiz | 00:30:00 | ||
| Product Review : Summary Details | 00:03:00 | ||
| Price Quotes | |||
| Price Quotes : Overview Details | 00:03:00 | ||
| Price Quotes : Learning Material Details | 12 months | ||
| Price Quotes : Quiz | 00:30:00 | ||
| Price Quotes : Summary Details | 00:03:00 | ||
| Pricing Methods | |||
| Pricing Methods : Overview Details | 00:03:00 | ||
| Pricing Methods : Learning Material Details | 12 months | ||
| Pricing Methods : Quiz | 00:30:00 | ||
| Pricing Methods : Summary Details | 00:03:00 | ||
| New Product Pricing Strategies | |||
| New Product Pricing Strategies : Overview Details | 00:03:00 | ||
| New Product Pricing Strategies : Learning Material Details | 12 months | ||
| New Product Pricing Strategies : Quiz | 00:30:00 | ||
| New Product Pricing Strategies : Summary Details | 00:03:00 | ||
| Price Review | |||
| Price Review : Overview Details | 00:03:00 | ||
| Price Review : Learning Material Details | 12 months | ||
| Price Review : Quiz | 00:30:00 | ||
| Price Review : Summary Details | 00:03:00 | ||
| Promotion | |||
| Promotion : Overview Details | 00:03:00 | ||
| Promotion : Learning Material Details | 12 months | ||
| Promotion : Quiz | 00:30:00 | ||
| Promotion : Summary Details | 00:03:00 | ||
| The Promotional Mix (Part 2) | |||
| The Promotional Mix (Part 2) : Overview Details | 00:03:00 | ||
| The Promotional Mix (Part 2) : Learning Material Details | 12 months | ||
| The Promotional Mix (Part 2) : Quiz | 00:30:00 | ||
| The Promotional Mix (Part 2) : Summary Details | 00:03:00 | ||
| Promotional Strategies | |||
| Promotional Strategies : Overview Details | 00:03:00 | ||
| Promotional Strategies : Learning Material Details | 12 months | ||
| Promotional Strategies : Quiz | 00:30:00 | ||
| Promotional Strategies : Summary Details | 00:03:00 | ||
| Promotion Review | |||
| Promotion Review : Overview Details | 00:03:00 | ||
| Promotion Review : Learning Material Details | 12 months | ||
| Promotion Review : Quiz | 00:30:00 | ||
| Promotion Review : Summary Details | 00:03:00 | ||
| Place | |||
| Place : Overview Details | 00:03:00 | ||
| Place : Learning Material Details | 12 months | ||
| Place : Quiz | 00:30:00 | ||
| Place : Summary Details | 00:03:00 | ||
| Internet Marketing | |||
| Internet Marketing : Overview Details | 00:03:00 | ||
| Internet Marketing : Learning Material Details | 12 months | ||
| Internet Marketing : Quiz | 00:30:00 | ||
| Internet Marketing : Summary Details | 00:03:00 | ||
| Digital Marketing Strategy | |||
| Digital Marketing Strategy : Overview Details | 00:03:00 | ||
| Digital Marketing Strategy : Learning Material Details | 12 months | ||
| Digital Marketing Strategy : Quiz | 00:30:00 | ||
| Digital Marketing Strategy : Summary Details | 00:03:00 | ||
| Place Review | |||
| Place Review : Overview Details | 00:03:00 | ||
| Place Review : Learning Material Details | 12 months | ||
| Place Review : Quiz | 00:30:00 | ||
| Place Review : Summary Details | 00:03:00 | ||
| Packaging | |||
| Packaging : Overview Details | 00:03:00 | ||
| Packaging : Learning Material Details | 12 months | ||
| Packaging : Quiz | 00:30:00 | ||
| Packaging : Summary Details | 00:03:00 | ||
| Positioning | |||
| Positioning : Overview Details | 00:03:00 | ||
| Positioning : Learning Material Details | 12 months | ||
| Positioning : Quiz | 00:30:00 | ||
| Positioning : Summary Details | 00:03:00 | ||
| People | |||
| People : Overview Details | 00:03:00 | ||
| People : Learning Material Details | 12 months | ||
| People : Quiz | 00:30:00 | ||
| People : Summary Details | 00:03:00 | ||
| Processes | |||
| Processes : Overview Details | 00:03:00 | ||
| Processes : Learning Material Details | 12 months | ||
| Processes : Quiz | 00:30:00 | ||
| Processes : Summary Details | 12 months | ||
| Marketing Budget | |||
| Marketing Budget : Overview Details | 00:03:00 | ||
| Marketing Budget : Learning Material Details | 12 months | ||
| Marketing Budget : Quiz | 00:30:00 | ||
| Marketing Budget : Summary Details | 00:03:00 | ||
| Philosophy | |||
| Philosophy : Overview Details | 00:03:00 | ||
| Philosophy : Learning Material Details | 2 months, 3 weeks | ||
| Philosophy : Quiz | 00:30:00 | ||
| Philosophy : Summary Details | 00:03:00 | ||
| International Marketing | |||
| International Marketing : Overview Details | 00:03:00 | ||
| International Marketing : Learning Material Details | 12 months | ||
| International Marketing : Quiz | 00:30:00 | ||
| International Marketing : Summary Details | 00:03:00 | ||
| The Marketing Manager | |||
| The Marketing Manager : Overview Details | 00:03:00 | ||
| The Marketing Manager : Learning Material Details | 12 months | ||
| The Marketing Manager : Quiz | 00:30:00 | ||
| The Marketing Manager : Summary Details | 00:03:00 | ||
| Final Assignment | |||
| MGT540 – Final Assignment Details | 1 month, 2 weeks | ||
Instructors
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