The Master of Business Administration in General Management is an M.B.A. degree primarily aimed at students with a non-business administration Bachelor degree, who have had at least 2 years of experience working in companies and organisations in a role that manages people or processes, or both. The programme is aimed at providing graduates with the skills and competencies to fulfill management positions in the field of business administration, both in the public and private sector. These positions can include management or policy-making positions in large organisations, as well as positions of management in small to medium sized companies (SMEs). Students are able to critically analyse and evaluate various developments within an organisation so that they can form, create and instigate policies, visions and aims and solutions within that organisation. They should be in a position to analyse the strategic processes and vision of a company or organisation, and using this analysis, apply and implement tools to innovate, optimise and (re-)structure these processes using an integral approach.